Customer Profiling

The retailer wanted to re-engage with its customers through a digitial marketing campaign but identified falling new customer counts and incomplete details.  They were able to use the Retail Score solution to set targets for stores and identify locations falling behind.

 
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Feature 1

Not only did they lift their complete new customer counts, they were able to pin point by location, lapsed customers and what those customers bought.  In addition, they identified the products that their frequent shoppers could be purchasing but were not buying.

Feature 2

Not only did they lift their complete new customer counts, they were able to pin point by location, lapsed customers and what those customers bought.  In addition, they identified the products that their frequent shoppers could be purchasing but were not buying.

Feature 3

Their digital campaign became targeted and relevant, stores became aware, accountable and motivated to collect complete customer details for future digital campaigns.